• September

    1

    2022
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A winning formula for BSH Mica Build

A winning formula for BSH Mica Build

Medal Paints is a key paint supplier to the Johannesburg based store, BSH Mica Build for many reasons, including its value proposition combination of pricing, service and proximity. BSH Mica Build is a family-owned business that has been in existence since 1957, previously trading as BSH Building Suppliers – its slogan ‘service that matters’ is key to their success over the past 64 years. Specialising in all hardware from building materials, paint, plumbing, electrical and sanitary ware, BSH Mica Build has a loyal customer base who have come to rely on the many benefits on offer to clients. The experienced staff are qualified to advise on every stage of a building project, and they deliver within the Johannesburg area.

THE STRATEGY

Following the move to join the Mica group, BSH now offers a wider selection of paint brands as part of their strategy but have chosen to keep Medal Paints as a key supplier having stocked the brand for many years. “We started with Medal Paints in 2009, originally due to their proximity to the Fordsburg store as being around the corner from a major paint supplier is a huge advantage. Added to this the Medal value proposition meant the perfect combination of proximity, pricing and service making Medal one of our best-selling brands”, say owners Sheel and Shainal Jivan. “Before joining the Mica Build group we mainly stocked Medal paint. Despite now having three brands to choose from, the Medal Paint sales continue to grow which could be attributed to the price, after-sales service and loyalty that our customers have to the brand. Furthermore, the in-store merchandising, competitive pricing and the dedicated service level offered by Medal ensure that the brand is always visible, affordable and reliable”, adds Shainal.

PARTNERSHIP

Medal Paints is a regional supplier as part of the Mica Paint Strategy and BSH Mica would like to see more stores stock the brand. Shainal notes, “The more Medal stockists in the group the better our overall buying power. Medal is a flexible company with a superb internal sales department and queries are addressed almost immediately – other companies can take days to get back to us. “Our staff are well trained to give advice to customers about paint and we encourage more customers to visit our store to get the best possible advice and service when it comes to their paint and building requirements” says Shainal. Thanks to a fleet of 80 plus trucks for both long and short haul trips. Medal Paints does not have to rely on third party couriers, this together with our close proximity to the factory means that we are able to receive deliveries within 24 hours or even same day if it is urgent
– something not many companies can offer.

THE MEDAL RANGE

Medal Paints offer a wide range of products, designed specifically to meet the highest quality and performance standards, in order to guarantee complete customer satisfaction. Medal Walls and Ceilings is one of the top performing Medal products and is one of the most popular products in the store. The paint quality coupled with price, value for money and durability make it a fast mover. Acryloseal and Acrylotex are unique all-in-one products that appeal to contractors and the discerning DIY’er. “We
keep standard colours – these are all ontrend and fresh and we don’t really get a lot of requests to tint. The product range is extensive, from entry level to premium covering all categories – PVA, enamel,
roof paints, metal paints, primers, etc, we stock them all” says Sheel. Medal offers a quality product at
competitive pricing, and this coupled with excellent service levels and quick delivery times ensure BSH Mica remains a loyal stockist.

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